14 May 2017

optimise your blog for pinterest

optimise your blog for pinterest

With a healthy grasp on my Instagram game I have recently been turning my attention to revitalising my Pinterest strategy and tactics.

I originally started using Pinterest in the early days of by-invitation-only as suggested by a little indie biz course I was taking. I was curious to see what all the fuss was about over this weird new social bookmarking tool, but other than using it haphazardly for personal use like a lot of folks I didn’t really twig how this could be harnessed as a business tool.

Over time as my familiarity grew I did start to see just how and for a long time at the height of my act-togetherness it became my number one traffic source to my blog for very, very little effort.

In early 2012, always sensitive to ownership and correct credit, concerns about copyright in Pinterest’s terms and conditions caused a huge fall out in the artistic community with many, including myself, choosing to remove ourselves from the platform.

| related | Pinterest Pet Peeves

Since then though I have reconnected my account and once more been using it pretty much in the same way I always was but with somewhat more of an emphasis as a marketing tool, albeit haphazardly. For all this poor behaviour Pinterest still works to drive passive traffic to this blog.

Imagine what it could do if I actually had a plan and strategy?! #visibility101

To this end I have already begun the process of revamping my relationship with Pinterest not least of all running through a short checklist of essential ways to optimise this blog for pinning readiness.

There are further preparations to make in optimising a site for Pinterest readiness but these are more functions from Pinterest's perspective than from a blog’s. The following covers the latter complete with the Blogger-compatible code I am using as of this date to implement these features. In my research these have been the recurring hot topics to in laying a solid foundation for Pinterest prowess.


1. Link to your account

A really obvious and easy one is to make sure your blog is linked at its most basic to your Pinterest account with social media buttons and relevant links in posts (for example).


2. Post share buttons

Add Pinterest share buttons to posts with the following custom code:

click image to jump + copy html code

Change code highlighted in yellow as desired, including the url link to your button of choice.

To add this to your Blogger template from your dashboard, click “Theme” and “Edit HTML”. Depending on your confidence and familiarity with editing, you may like to backup your template prior to making the modifications.

For more information on adding your own custom social media buttons to the Blogger source code, follow Tiana's instructions at The Blog Decorator.


3. 'Pin-it' buttons on images

Confession time: something I was long remiss in implementing, having come to a satisfactory solution at last I recently added this feature.

Rather than just relying on visitors having the Chrome extension, make it obvious that you actively encourage the pinning of your content with the addition of a custom roll-over “pin it” button on images with the following code:

click image to jump + copy html code

As before, change the highlighted code as desired and include the url link to your button of choice.

To add this to your Blogger template from your dashboard, again click “Theme” and “Edit HTML”. Depending on your confidence and familiarity with editing, you may like to backup your template prior to making the modifications.

For more information on adding your own custom pin-it button to the Blogger source code, follow Greenlava's instructions on Blogger Sentral.


4. Image alt tags

Use the "img alt" tag within the image html code to add 3-5 keywords that Pinterest will auto-select to include in the description when people initially pin your images.

For example:



5. No-Pin tag

Lastly, an option to control what gets pinned and prevent maybe not-ideal images (such as horizontal or secondary images) from being pinned, you can use the "nopin" tag specifically in the image source code.

For instance, and using the same example as before:




| In the meantime, I'd love to hear from you:

Do you pin? What tools are in your basket of favourites? What do you look for that makes it easy?

As always, thank you for reading!


:: BEKA ::

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